How to Effectively Use Mobile Marketing In Your Business

 What are we talking about when we use the term "mobile marketing"? Mobile marketing is the use of mobile media to reach customers with your message. Here are some good sound tips on ways to use mobile marketing in your sales campaigns. 



Whenever you send out links back to your website, make sure your website has a mobile application. With the right mobile app, your customer should see an abbreviated version of your website designed for mobile use. If your site isn't friendly to mobile devices your customers will quit visiting your website. Another caution: Websites with a lot of text that run on flash applications can also freeze up a mobile device --- or the website may not even be displayed. 



Whenever you are providing customers with catalogs, business cards or ads, be sure to generate QR codes. Not all phones have the capability of scanning bar codes, but those with phones that do will appreciate this feature. You can generate QR codes free on the Internet and they may be used as many times as you want. 



Remember to contact all of your current customers about your mobile capabilities. You should be able to easily convert most of these folks into mobile marketing customers. Let them know the advantages of being a part of your mobile program. Offer them a free item or a deep discount on a popular product. Explain the benefits of belonging to your program. 



Text messages have a place in mobile marketing, but they must be used in the right way. You should never send long messages, nor should you attach files to your text messages. Smartphones come with different operating systems with different capabilities. You don't want to freeze your customer's phone, nor take up all their memory. If you do, you will not be helping your cause. 





It's a good idea to send all your text messages during regular business hours. If you are sending messages to other states, keep in mind the time zones. Often your customers will have their phones turned 24 hours a day. They won't appreciate being disturbed at 3:00 a.m. with a text message from your business! You can set a time to send your messages so they are received during mainstream hours. 



Text messages are a great way to build up customer loyalty and goodwill. For instance, if you have just received a really hot product everyone is talking about, send a text to your mobile customers. Let them know you are telling them first. Some businesses even have private sales just for mobile members. 



When your customers sign up for your mobile marketing program, let them know the types of messages they will receive. 



You should always provide something of value in your text messages; they should never just be ads. Also, limit the number of messages you send out to one or two a week, no more. If a customer asks to be removed from the list, don't press them on the reason why. Just remove them and let them know they will be missed. 



Mobile marketing is a great way to increase sales and build good relationships with your customers. When used effectively your customers will look forward to hearing from you.

How Mobile Marketing will Change your Business

 Your business, no matter what type of business it happens to be, has a lot of work ahead of it, especially if you have not taken advantage of mobile marketing yet. While you might be a bit resistant to change(understandably), change is a part of life, and a huge part of business. If you are not making these changes in your own business, you can be rest assured that your competition IS. That being the case, you need to do your research, and of course make sure you are using the latest and greatest when it comes to technology.





What is mobile marketing? Why are so many businesses embracing it at the moment? There are actually a few reasons, but the first and foremost is the Short Messaging Service. This is the service that is most used when it comes to mobile messaging, and you have probably sent quite a few texts with it yourself today. These are very basic messages, and almost every cellular phone plan comes with it. While SMS messages were at one time a premium service, they arke now unlimited while talk minutes on the average cellular phone cost about $25 per month in limited quantities. That being said, it is no surprise that many companies are using or even developing applications that take advantage of the SMS messaging system.





Going beyond SMS, you also have the ability to utilize android based games for your advertising. With this method you will actually be able to insert advertisements into games, ensuring that those who play will see every one of your advertisements. It does of course help, if the game in question is fairly addictive. This could come in the form of a game similar to Candy Crush, or you might emulate some of the more entertaining RPG’s of the 1990’s. This is a great way to draw people in considering some of the technical limitations of the Android and iOS devices on the market.





QR or Quick Response codes are another great way to gain customers or subscribers. These are two dimensional codes that can be scanned via an app on the smartphone, and as a result,. the users will be re-directed to your website, or your social media page depending on how you had the QR code designed.





Before you can actually use SMS or Push Advertising, it will be important for you to get the consent of your potential customers. One of the worst moves you can make in the digital age, especially with mobile marketing, is to simply assume that your customer wants to receive mobile messages from you. Even when you are not sending SMS messages, the customer will still feel violated, and they will still feel that their phone is a very personal thing. You have a lot of work to do, especially if you want to build a company that utilizes mobile marketing properly. Are you ready to enter the next generation of mobile marketing? Are you prepared for what’s coming? If so, then it’s time to embrace our technical generation.

How Mobile Marketing Is an Effective Tool for a Retail Store

 The retail industry often requires creative ways to market their products and services to their customers. They often use CRM (Customer Relationship Management) solutions and other cost-effective marketing solutions that help support their traditional marketing channels.

Recently, many businesses have understood the importance of using mobile marketing tools including Bluetooth advertising, text marketing promotions, and bar-code coupons as an effective solution to generate additional business and greater profits.



The retail industry is by far in the greatest position of fully benefiting from mobile marketing strategies. They are the ideal candidate for quality promotions by sending advertising to mobile users.



An effective mobile marketing strategy provides the opportunity where the retailer can generate leads and enhance their customer service, all while still disseminating crucial information at a moment’s notice. One of the more important factors of effectiveness of mobile marketing is that it happens discreetly, and without a heavy hitting impact.



The actions of mobile marketing strategies takes full advantage of the oven flow of any retail business. It is so successful at what it does, that it can actually manipulate the behavior patterns of the customer, or potential customer.



When the company posts a CSC (Common Short Code) they can easily generate leads. They can entice the customer with a discount anytime the mobile user returns a text to the company number. The mobile user will automatically receive a valuable reply text that contains the business coupon that can be presented, using the smart phone display screen, to the cashier at the retail company.



Another effective advantage of social mobile marketing promotion campaigns is that they create a well-developed one-on-one relationship with any potential or existing retail customer. It helps to build a list of customers that have opted-in. The generated list can then be used effectively for directly marketing to that customer, now and in the future.



As soon as the customer’s mobile phone number has been added to the system, a customer profile can be quickly created. In the future, the details that are contained within the customer profile can be utilizes an effective tool for marketing to that customer in a very specialized and personal way.



There are other effective tools that can help to enhance the customer’s experience. This includes allowing them instant access to pertinent information they require, at the exact moment they need it. As an example, the retailer can attach a barcode on the back or front of the item’s price tag.



Once the customer snaps a photo of the item’s tag, their mobile phone can use technology to retrieve information from the retailer’s SMS-CRM system. This will provide detailed information about the product, along with other available colors, sizes or accessories that can be used to match that outfit or product.



Additionally, the technology can be used as an effective tool for reminding customers and potential customers of any upcoming sales, and the date when it will begin. In addition, the retailer can use mobile marketing to offer discounts on the products until every item has been sold.