Nurturing Customer Relationships Using Mobile Marketing Tactics

Only a handful of big businesses have figured out that life cycle marketing is an effective tool to market to existing customers, based on a current developed relationship. That high quality relationship is more relevant than potential customers, who will only continue to subscribe or connect to the business if they truly enjoy what is being done for them through the process.

What this means for the marketer, is that they are hurting themselves that they stop adding value to their existing customers once they have signed up and began paying for the service. The effort to make the relationship between the customer and the company its most beneficial requires extensive communication.

However, it is important to understand that a customer who is potentially about to leave, should be handled differently than a loyal one. There are six effective mobile tactics that work in keeping connected with a loyal customer, in an effort to maintain that loyalty over time. These include:

Sending Text Reminders

Part of the strategy for mobile marketing should include sending out specific text to loyal customers in an effort to keep the company brand in the front of their mind. The text should be used as a spur to gain access to a special promotional or information about new product updates and additional information.

Taking Polls and Surveys 

Offering polls and taking surveys is an ideal way to garner feedback from your loyal customers. You can quickly send them a poll, or allow them to respond instantly using their smart phones and cell phones. Additionally, these types of actions allow you to get to know your customers much better. In the end, they will feel appreciated that you are asking specifically for their unique feedback. Again, this helps support the company brand while building highly effective rapport with loyal customers.

Offering Sweepstakes

Everybody enjoys getting something for nothing. Recognize that a sweepstakes is an ideal chance for your loyal customers to when something significant value. It might be having a first look of a product preview, or something behind the scenes that is exclusive just for them. It provides the ideal avenue for telling the company story in a unique way.

Pushing Notifications

Utilize geo-location technology of your customer base smart phones to send or push notifications based on their location. When the system understands that the customer is close to your store, and ready to make a purchase, push the notification that they get a free coupon, or discount and are only steps away from the sale.

Social Integration

Take full advantage of all the major social networks when developing an effective mobile campaign. Through social integration, you can allow your loyal base to discuss their relationship and experience with the business, in a variety of ways including sharing, posting and tweeting.

Maintaining records on how many loyal customers respond to the sent messages, and exactly how much they are spending on average will help determine the best return on investment of a mobile strategy.

Most Businesses Do Not Understand the Power of Mobile Marketing

One of the more interesting facts concerning mobile marketing is that many businesses simply do not understand its power. Businesses neglect to realize that nearly every individual has a mobile device that they carry around with them every day. This one fact alone ought to be enough of a statistic to convince any company about the crucial importance of mobile marketing, and its effectiveness in reaching a targeted audience.

However, even with the millions of companies worldwide, all attempting to reach a targeted audience, only a small fraction have ended up being successful using mobile marketing. Because of that, other companies believe that maybe it is not worth their effort, time and money to use this tool for promoting. While the decision is always based on what the company knows, there are significant benefits to using mobile marketing as an effective tool above any other type of strategy.

One of the key components to mobile marketing is the ability to reach almost anyone, anywhere, at any time. This is because nearly every individual always has their smart phone within proximity. Alternatively, local marketing campaign strategies usually only reach a small area and rarely directly make connection one-on-one with their consumer.

One of the biggest significant advantages of mobile marketing is that if it is done correctly, it can provide the avenue to influence millions of individuals with mobile phones to purchase services or products the company provides. It is not limited to just a targeted base, but can actually be delivered worldwide. In the end, the possibilities of generating greater profits are nearly boundless.

Companies need to invest fewer amounts of their advertising dollars using mobile marketing. It does not require the manufacturing of thousands or tens of thousands of detailed flyers, or other paraphernalia used for advertising.

Part of the mobile marketing strategy should be focused on a specific targeted audience, by designing it for delivering information directly to their mobile device. The process can be done using a professional web designer, but it is not required.

The longevity of an effective and successful mobile marketing campaign can last for many years. A high quality mobile website can be an effective tool for marketing and promoting the business for years to come. With the proper amount of constant updates, it can grow in popularity, as the company and the website evolve.

Individuals that are just starting out their mobile marketing strategies typically have a small audience. However, they should not give up, work hard, and do everything possible to achieve a higher level of a targeted audience. Recognized online users often appreciate the amount of effort and high quality content found on a mobile page.

With the creation of a mobile site, and promoting it to a worldwide audience, any company can easily find a larger targeted base of potential customers where they can sell their services and goods. However, their mobile webpage must be designed to be extremely convenient to browse, so that any new visitor can find their way around to locate the products or services they desire.

Mobile Marketing The Clever Way

I want to make a few quick suggestions to help you increase you mobile marketing plans exponentially. You need to forget about the idea of separating your mobile, social, and traditional marketing and start using them all as a joint effort for greater success. I want to share a few ideas you might enjoy.

Traditional mobile marketing focuses on using mobile optimized websites, mobile SEO strategies, and attracting a mobile audience using apps. Those are all great things to do, but if you want instant impact, you need to break free from traditional ideas.

My definition is slightly different. I focus on any method that causes people to use their mobile devices to walk in my doors or to buy my products. One of my favorite strategies is to offer discounts only to people who show me our coupon on their mobile device. The coupon cannot be printed or used in any other method. They must walk into our door with their phone or tablet in hand and show us the coupon. We do these promotions on a regular basis for one reason. We want to be on their phones.

We want our clients to bookmark our business on their phones. We want them checking our specials on their phone or tablet because they are mobile when they do it. They are more likely to walk in our door at that moment than when they are sitting at their desk at the office or in their homes. 

Another strategy we have tested in our mobile marketing is combining with social media marketing. We offer double discounts to clients who print a coupon from our updates on our Facebook page and bring their mobile device to our store to show us the mobile coupon. Once again, this is to get them walking in our doors and keeping us on their phones. We want to become one of the businesses that has a special place on their mobile device, because it is with them 24 hours per day.

Our other strategies all follow the same concepts. We entice people in our print ads in newspapers, school programs, and community advertisements to show us our ads on their phones. This strategy increases the hits on your mobile website dramatically, since your customers know they can only get the best specials using their phone. 

I want to ask you a serious question about your business. Do you think you will get more impact by having a simple mobile app that a client uses occasionally, or by insisting they use their mobile device to get their discounts? We tried both and one strategy was the clear winner. Using mobile apps is still a good investment, but taking a little different path can lead to higher sales and greater customer loyalty. 

You must have a well-optimized mobile site. You must make sure you site ranks highly on mobile searches and on map programs. In our experience, the one key to increasing sales has been to combine all of our marketing strategies to highlight our mobile marketing campaigns. Our business is entrenched on our client's phones, right where we want to be.