Locating a Sponsor for Your Mobile Marketing Strategy

 Many businesses understand that mobile marketing is the wave of the advertising future. They see the advantages of being able to make a direct connection with their existing and potential customers, unlike any other opportunity. However, finding a sponsor to support your mobile marketing campaign will require a fair amount of planning.



While it might be thought that the most effective way to obtain a sponsor is to simply call everyone in the phone book, there is an easier solution. You can easily locate companies within your community or online, that have the identical target market as your mobile marketing campaign. You can offer to advertise their business to your targeted audience in exchange for their sponsorship.



The first step in achieving that goal is to outline a detailed plan of exactly how your mobile marketing strategy works. Be sure to include exactly who you’re intended targeted audience is, the size of the target audience, and all of the tools and methods that will be used to reach them. As an example, detail if you will be using text messaging, effective QR codes, or other techniques in your mobile marketing promotions.



Once the plans have been finalized, assemble a long list of any potential local or online sponsors. The detailed list needs to include only those businesses that will have a target audience that is much similar to yours. These businesses will be utilizing the effective sponsorship as a proven method for advertising to all of the available potential customers.



Determine exactly the appropriate method for making contact for each business you have on your sponsorship list. Many organizations will have a specific sponsorship department. Others often require the need to go through their advertising or marketing promotion department. There you can share your detailed outline with the contact individual. This is where you can indicate any other sponsors that you have already been able to sign up.



One of the key components to obtaining a quality sponsorship for your mobile marketing strategy is to create an effective presentation. The detailed visual presentation will show every available benefit the company will have by sponsoring your mobile marketing strategy campaign.



The benefits to the company in offering a sponsorship might be the availability of showing the business logo on your site, or the mention of the business as a company that is a sponsor, positioned in a prominent location in your newsletter.



Once all the details have been finalized, you can quickly sign the contract with the company that will be offering their sponsorship. The contract will state exactly what the business will be providing you in exchange for the promotion. The contract will also need to formally state exactly all of the things that you will be providing further sponsorship.



Obtaining a sponsorship for mobile marketing strategies is an effective way to generate income for your business. Take full advantage of your targeted audience, and make the most of it financially, by finding quality sponsorships today.

Important Things To Implement A Good Mobile Marketing Strategy

 If you aren't using mobile marketing in your business then what are you waiting for? Mobile phones are being used more than desktop computers to surf the web and that number is continuously growing so waiting to see your competitors to take full advantage before you decide it's worth your time is not a good idea. In the following article, you will read important things you should know to implement a good mobile marketing strategy.



Know Your Customers



Even though mobile marketing is a growing trend and one eventually every business should be using, it is important to understand if it's actually appropriate for your customer base today. There is no use pushing your QR (Quick Response) campaign if no one even understands what that is. What is the average age of your clientele? This combined with doing a quick survey will determine if this is right for your business.



Having A Mobile Version Of Your Website



We will assume as a business owner that you've invested in a website that attracts your customers and gets compliments as well. One thing you should know though is that not all websites are optimized to be viewed properly on a mobile device so making sure you have a mobile ready version set up prior to starting a mobile campaign will increase your chances of successful campaigns.



Email Formatted Properly



Another assumption we will make is you have built up an email list of your customers. This ensures that you can keep in touch with them and provide relevant and up to date news on your business. While emailing them, one should make sure the email is formatted best for readability on mobile phones. Always include a text version of your email if you normally use HTML templates. A maximum width of 640 pixels should be used in an HTML email, with a minimum consideration of 10px padding. What this means is you're making sure that bigger and possibly clumsy fingers won't click on something by accident. 



Use A Texting Service



Although browsing the internet through the phone is growing in popularity, texting is still the king as far as messages are concerned. One doesn't need to have a smart phone to implement a good texting strategy so using a broadcast texting service is a must for any good mobile marketing strategy. The investment is quite minimal due to improving and competing technologies and growing a text based list is quite simple to implement.



Mobile Apps



As mentioned, the use of smart phones is growing at an ever increasing pace so creating your own mobile application can be a good investment. This operates the same way as texting but one can push unlimited messages through the application and only worry about hosting fees which is very competitive. The overall experience is much more gratifying for many due to the rich features one can include on an app.



As one can see, we've only scratched the surface on what is possible through mobile marketing. Make sure to consider these above mentioned tips to get the best results.

I’m Getting Into Mobile Marketing

 I am getting into mobile marketing. I see so much promise in this area. I read in an article that almost everyone on earth has a cellphone that is if you just count the number of people on earth and the amount of phones that are made. Also, with these smart phones, people are basically carrying a personal computer in their pocket that they keep on them 24/7. As a marketer this makes me smile because I immediately think that I can contact them whenever I want. It also means that they are probably on the internet for most of the day





Smart phones have made it so that mobile marketing will be a game changer. There will be more people on the net at all times of day, these people will be performing searches and looking for products. They are creating their own market and it is our job to come in and market products and services to them. Even brick and mortar companies should be able to see the profit in having the internet strapped to people all day. I am going to be doing all day marketing trying to reach these people.





I think that service based businesses should really jump at this. Plumbers, roofers, painter, HVAC guys--- Anyone who people call when they have a problem. I see the scenario where someone jumps on their smart phone when a tree falls on their house, when a pipe bursts or when their AC/Heat goes out at the most stressful time. All the people with these problems are going to jump on their smart phone and look for service based businesses to help them in their time of need. They aren't going to check the phone book or the paper for these businesses, they will check the internet.



But will they find you when they need you? That is the question that businesses have to answer. If you can't find your company when doing an industry Google search then no, they will not find you. The people that they do find will get their money and business. You need and SEO website and you need a website set up for mobile customers. These two things will allow you to compete in this market and if you do it right, it will help you dominate your competition. You just need the right team to build these web assets.





As you can see, mobile marketing is the future. Smart phones running on high speed networks allow consumers to stay on the internet 24/7. These people will be looking for companies to help them and they will be looking for consumer goods. It is our job to give them what they need. We have to invest in web assets that will allow them to find us when they need us 24/7 and this takes a bit of SEO, SEM and mobile marketing know how. Companies who invest in this strategy will see increased profits and revenue each year.