Mobile Marketing Overview

 Even children have smartphones today, so there's no wonder mobile marketing is on the rise.



Mobile marketing has several branches, one of the oldest being SMS marketing. Many services we subscribe to use SMS to keep us posted with their newest offers and although such messages can be annoying at times, they are not too intrusive, therefore people accept them well. 



One of the latest smart inventions in mobile marketing are the QR codes. QR comes from Quick Response. These QR codes allow visiting a web page only by scanning the code with your smartphone's camera. There is an associated app which you need to install on your phone in order for this system to work. QR codes are gaining popularity especially in Europe. If you look at historic monuments or tourist attractions, you might notice such QR codes next to the name of the monument. If you scan it with your phone, you'll get information about the respective tourist attraction right on your phone. Collective discount websites also use such QR codes for their offers. After you get a coupon, you print it and you take it to the shop where you'll get what you paid for. The shop assistant will scan the QR code on your coupon and will know exactly what you ordered.



Another method of mobile marketing is advertising within mobile games. Many players would be happy to see some promotional messages and have the game for free instead of paying and getting it ad-free. Games are only an example. In fact, all kind of mobile apps host advertising in order to be able to support themselves financially, while staying free for the final consumer.



Mobile marketing communication has a great advantage: flexibility. It is possible to customize the messages according to the location of the viewer. This is how, if you are in a city center and log into a wireless network, you can get custom messages about places to visit nearby your hot spot, or events that are going to take place over the next few days. This type of marketing actually generates value for everybody. If you were a tourist you probably remember how avid for information you were when first arriving into a new location, be it a city or a touristic area. Sometimes the information is very hard to find, therefore getting some on your mobile surely helps you get started in your exploratory endeavor.



Creativity is at home in mobile marketing. With smart applications like Swipely, for instance, you can get your customers join your loyalty programs straight from their mobile, by simply sending you a text message. Everything is done automatically, they are entered into your database and their credit or debit cards will be smoothly integrated into the app, making everything very easy and hassle-free.



There are also mobile apps that allow businesses to exchange text messages with their customers. This is very useful for restaurants, for instance, because they can automatically send reminders to customers who booked tables for certain dates. 



Mobile marketing is part of our lives today, so we accepted and integrated it into our existence.

Mobile Marketing Methods For Beginners

 Are you thinking about launching a mobile marketing campaign? You should do more research on the different techniques you can apply to develop an efficient mobile marketing campaign. Take a few minutes to review the following article and learn more about mobile marketing.



Using the mobile marketing platform is a great way to reach out to your audience but keep in mind that not all your customers will be interested in mobile marketing. You should communicate with your customers to better understand their needs and habits before launching this new campaign.



Present your mobile marketing campaign as valuable and exciting. Your customers will sign up for these updates if they see your campaign as valuable and interesting. You could for instance give your subscribers a small discount or share exclusive content with them. Make sure you let your customers know about these incentives so they perceive this new campaign in a positive way. Get some feedback from your customers so you can improve the way you present your campaign.



You can get even more subscribers by making your mobile marketing campaign necessary. You could for instance offer additional discounts to the customers who sign up for your text alerts or use this campaign to give them access to exclusive content. If you are about to release a new product, encourage your customers to sign up for your mobile marketing campaign to receive exclusive information about the new product or even to get a chance to pre-order it.



Use text alerts to share time sensitive information. Text alerts are a great way to draw attention to flash sales, contests and other time sensitive promotional offers. You will be more likely to generate sales if you can get your recipients to take action immediately, for instance by visiting a link to redeem a coupon code or by filling out a registration form for a contest or a giveaway.



Developing a mobile site is a good way to share useful information with your customers. Mobile sites are a great addition to your mobile marketing campaign if your customers are likely to use their cell phones to go online. Use a quality mobile site building tool to create your mobile pages and test them with different devices. Update your website frequently so visitors have a reason to come back.



Creating some apps is another good way to make your mobile marketing campaign more interactive. You should consider learning how to code or hire a professional to help you create quality apps. You can also use app building tools if you want to create some very simple apps. Keep in mind that mobile apps are a great tool if your customers have devices that support apps. Try developing useful or entertaining apps your customers will use on a daily basis.



Apply these mobile marketing tips to develop your campaign. Do more research on other techniques you can use and get to know your audience better before you invest time and resources into this new campaign.

Mobile Marketing is the Wave of the Future

 Without a doubt the Internet change the world, and begin a process that would eventually involve an even greater form of communication, mobile marketing. Mobile is a channel for instant accessibility, with statistics and projections that state the amount of mobile users continues to increase at an exponential rate.



If you are a company or product owner in today's marketplace, and you desire continued success, mobile marketing cannot be ignored, instead embraced as a way to increase your company or brand awareness. It doesn't matter if you are a national or local business; mobile marketing has functions that can increase your bottom line, if used properly, which are called mobile strategies.



In order to capitalize on mobile marketing, there are several steps involved, was step one being pre-planning.



The pre-planning stage is the gathering of information and brainstorming of your ideas. Exactly what does your business hope to accomplish with mobile marketing, and even more important what do your customers want. Once this is strategized, the next step is figuring out how then where, and then moving forward with your plan. Once you've given clearest thought to these questions, you will begin to have a clearer idea of execution, and exactly what the next stages need to be. A few of the concepts involved with mobile marketing are: compelling content, the ability to retrieve it instantly, and to make the information insightful and relevant to your customers.



The next step, or step two is the infrastructure: this is the phase where you will consider how to implement your mobile marketing strategies, how you will be listed locally and what you will deliver to the search engines. This is a time when you will begin to claim your online social identity, sharing there are certain points and elements in place. It is imperative that you identify and build upon social signals such as Facebook and Twitter, blending those to better enhance and convey your message. This is also the time to ensure that your business has the capabilities, to handle and satisfied your mobile traffic, it would do no one any good, to offer a special benefit to mobile customers, then failed to notify your employees of same.



Step three moves you towards a mobile website: while there are many platforms that are dynamic, meaning they will change depending on how they are access, either via a PC or smart phone, it is crucial that you have a mobile website that is relevant and easy to navigate. Once this is in place, not only will your business or brand be more accessible to mobile customers, you'll also have the ability to gather feedback and user statistics, that can help you alter your strategy, if necessary, in the future.



Step four is implementing promotions and updates: if a customer looks at your mobile website, they want to immediately be presented with the most relevant information, for instance a daily special, or coupon. It is imperative that you let existing customers know that you are now using mobile to enhance their shopping experience, this might be implemented with QR codes, Facebook pages, e-mail and or print advertising.



Step five would be to consider a mobile application: a mobile application (termed app), can be an effective and interesting way for customers to interact with your business or brand. These apps, reside on a customer's smart phone, and can be quickly and easily updated, which can improve your overall interaction with customers. By doing this, your ideas and concepts can remain fresh and appealing, hopefully increasing your customer appreciation, and increasing your traffic flow.



The savvy business owner, or marketing expert, realizes that smart phone usage will only continue to increase. By realizing this, the mobile market or can best take advantage of modern day technology.