Mobile Marketing Is The Next Big Thing

 For a long time, search engine marketing was presented as the greatest form of marketing and it was true. People search the Internet and Google when they are looking for a service based business more often than they do the Yellow Pages or a local news paper. Matter of fact, many major newspapers are going bankrupt because fewer businesses are using them to advertise their services. TV, radio and Internet are the 3 biggest and most successful ways to Internet a business. 





Billboards are also great but they limit your exposure to only people who drive by them. To that effect TV commercials and radio give exposure by repetition and the goal is for someone to remember your ad when they see or hear your commercial. That last sentence explains why Internet marketing and now mobile marketing are superior forms of marketing. Whereas these other forms of marketing require for someone to remember or see you ad when they are in need of your service, Mobile marketing allows you to reach a customer at their point of need. 





Point of need is when someone wakes up in the middle of night with a mainline pipe break with water gushing everywhere and the longer this water runs the more money it is going to cost them. Radio and TV are no good at that time because they need help NOW. What most people will do is jump on their smart phone and look for an emergency plumber who works 24/7. This is point of need and mobile marketing has this covered.





Point of need isn't only relegated to emergency situations, it also covers whenever someone needs an answer in present time. This could be when they are searching for a restaurant or something entertaining to do. The popularity of smart phones has made it so that almost everyone has a search engine in their pocket. You have to have enough of an Internet presence to be found when they need your service or that money will go to your competitors.





Even if you are already running an Internet marketing campaign, your site has to be optimized for mobile phone users because not all internet sites render well on mobile phones. Smart businesses are having mobile extensions of their website created just for smart phone users. Businesses who do this are going to receive more business from mobile marketing than people with sites that don't render well on mobile phones.





As you can see, the marketing world has changed, not only must you have a superior internet presence, you also have to ensure that your web assets render well on mobile phones. 





With more people using smart phones to access the Internet than traditional computers, you have to market to these web user. You have to be easily found when they are at their Point Of Need. The company who can be found when there is a need will rule the market place and earn more money than their less prepared competition.

Mobile Marketing is a Great Way to Increase Sales Your Retail Business

If you own a business you already know who your target customers are. These are the people that you design your ads to appeal to and motivate. You probably understand what "rings their bells" and what motivates them.



Mobile marketing is a great way to reach your target audience with your specific message. We have written down a few suggestions about mobile marketing that will help you understand how a mobile campaign can increase sales for your business.



First, your campaign must appeal to the local people in your area. You understand that people often go out shopping without a clear understanding of where they are going or exactly what they are after. Often times they pull out their smartphones and try to figure out where to go as they are on their way. These people are generally in a hurry and don't want to spend a lot of time time trying to find a store that appeals to them.



To reach these people your initial campaigns must be built around the keywords your target audience is using to search for these products in your city or town. For instance: "Mens boat shoes in Cleveland" or "leather handbag stores in Miami." This takes a little practice but you will soon learn to master your keyword selection. People are searching on their mobile devices all the time, so you can see this is a vast pool of potential customers.



A great way to develop customer loyalty is through a mobile text campaign. Offer every customer the opportunity to join your mobile text list. Offer them an incentive to join, such as a free gift or a deep discount coupon. Let them know that regular discounts are one of the perks of being on remaining on the list. When someone joins your campaign make sure you reward them quickly and let them know how much you appreciate their business.



You have probably noticed that more and more businesses are starting customer loyalty programs. Why? Because they work! Let the people who have joined your mobile text campaign know that their loyalty will be rewarded. Once a week send out a text offering them a special discount on a popular item in the store. Or, you might invite them to a closed store sale --- a sale open only to loyal mobile text campaign members.



Another suggestion is to send a text message when a new hot item comes in that is highly in demand. Let your list members know that you are telling them first. The important thing is to make sure each text contains something of value for your customers. Don't send out straight ads and don't spam your customers. One or two texts a week is the maximum.



These days all retail businesses should include mobile marketing as part of their advertising strategy. It is a great way to reach new customers and even a better way to reward returning customers. When your customers feel you care about them, they will be back! Yes, mobile marketing can be used to increase sales for any retail store --- even yours!

Mobile Marketing Can Boost Your Business

 The Internet has gone mainstream in how people do business. A company without a website is like a company what is not listed in the yellow pages. Over the years, even Internet marketing has evolved. In the past, people have to sit at their desks to check email, shop online, pay bills, or just to browse the web. Nowadays, people can do all of this and more using their mobile devices. This is good news for the marketer. That means your customers can see your marketing messages anywhere, at any time.



What do you have to do to make the most out of mobile technology? For one thing, you should make sure that your website is mobile friendly. If a customer browses to your website, it should display good navigation information so your visitor can find information easily. Your full-size website will not fit onto the the mobile screen unless you make it scalable. If you do not know how to make it scalable, you will need to design a separate landing page just for the mobile visitors.



The information on your mobile website should fit neatly on to the screen width so your visitor will not have to scroll left and right to view content. Content that is too wide to fit on a screen can be annoying, and it will discourage visitors from browsing your website.



Mobile uses expect fast page loads too. So, you should limit the number of images displayed on your mobile site. Size your images so the graphic will not take up the whole screen. Thumbnail size is appropriate. Also, keep your file sizes down so your pages load quicker.



Invite your visitors to sign up for text updates, and provide an easy way for them to opt out. A lot of people do not like to sign up for email lists because they fear that they will get spam in their email for life. However, if you are clear about how they can opt out easily, that allays those fears and more visitors may choose to sign up as a try.



Send your texts at a time when your visitors are mostly online. Because of the time differences geographically, you should divide your lists of subscribes by geographic locations. That way, you can send out texts to your groups at different times that are more appropriate for that specific group.



Keep your text message short, and only text if you have a really good offer or information to share. If your visitors get too many messages from you that they think are not important, they will stop reading them. Keep in mind that they can have hundreds of other text messages to go through, so make your stand out and full of helpful information.



Mobile marketing can be combined with your other marketing strategies. Try it with video marketing or social media marketing. When you find a winning marketing strategy, you will see a boost in your business.